Advisory for Growing CPG Brands

Driving retail growth, built from the ground up.

I've spent fifteen-plus years working with brands of all sizes, learning the hard way how to build a retail business the right way. Now working alongside you.

A shopping cart in a well-stocked modern grocery retail aisle

Two ways to work together.

Option A

Run the software for you

I'll own your Bullseye models end to end — building, maintaining, and managing them, so you just open it up and make decisions.

Option B

Strategic support across your business

Pricing, selling, expansion, retailer strategy — bring me in wherever you need someone who's done it before.

Where I start

It starts with your goals.

A hand-sketched strategic roadmap of connected steps leading toward a target bullseye

There are a million ways to do this. First I need to understand what you're building — your objectives, short-term and long-term. Are you building a sustainable brand with durable margin, or moving aggressively toward a sale in the next few years? Every strategy is tailored to where you're trying to go.

Then I model it all out — clearly showing what it looks like to build your annual plan across every customer, channel, and product type.

Strategic Pricing

Distributor, delivered, FOB. Every route has a different markup, and everyone wants the cheapest price. How do you stay fair and consistent?

I help you build a pricing and profitability structure that holds together across every channel: clear, equitable, and defensible, no matter who's asking.

Price Pack Architecture & Value Sloping

Lots of pack types, lots of customers, and a competitive landscape full of premiums and discounts. How do you organize it all and stay sharp against the competition?

I help you architect your pack-and-price lineup and slope your value the right way, so every SKU earns its place and your portfolio stays competitive top to bottom.

Winning the Pitch

How you tell your story can be the difference between a yes and a no. The numbers get you in the room. The narrative closes the deal.

I help you build the story that makes a buyer lean in, so you walk into every pitch ready to win.

Retail Expansion

Want into a new retailer but not sure how? What are the price points? Who do you need to know before you walk in?

I'll help you get prepared, tap into my network of brokers, and get you in the door so we can win. Target, Walmart, Sprouts, Wegmans, HEB. You name it, we'll find the way in.

Let's talk about what you need.

Every engagement is different. Let's chat about advisory services and which package fits your business.