Bullseye shows you what actually matters — instantly.
Most systems are clunky, slow, and only model “Trade.” Bullseye quickly models every variable that moves your true profitability, down to the VCM, in real time.
Why VCM is the number that tells the truth
From a single unit, to a case, to your entire book.
Most salespeople only think about gross revenue and trade rate. But real profitability lives underneath it — and most systems don't know how to capture it.
OIs, fixed fees, warehousing costs, data fees, freight, COGS, broker commissions... the list goes on and on. Each of these fixed and variable cost inputs scales differently by customer, route-to-market model, and retailer terms. It becomes almost impossible to get a true sense of your unit economics. Miss that, and you're flying blind.
Bullseye calculates it all down to pure unit economics, rolls it up into case variations, then up again into annualized retailer views. The full picture, from a single unit to your entire book.
That's how you catch what hides. Two deals can look identical on the surface, but land in completely different places — one funds your business, the other quietly drains it. VCM is what tells them apart.
The brands that win don't discover their margin at quarter's end. They model it before they commit. That's the entire idea behind Bullseye.
What Bullseye does
Retailer & Distributor Economics
Model both sides of every deal — what you make and what your partners make. Retailers, distributors, FOB vs. delivered — each route carries its own markups and math. Bullseye holds them in one place so you can compare any customer or channel side by side.
Gross to Net Sweatdown
Walk the full bridge from gross sales to net — every deduction, every line item, in order. Bullseye shows exactly where the dollars go between the top line and the number that actually lands, so nothing gets lost in the gap.
Below-the-Line Inputs
COGS, warehousing, freight, broker commissions, shopper marketing — the costs that live below the line and quietly decide your true margin. Bullseye captures all of them, so your VCM reflects reality, not just the easy math above the line.
Revenue & VCM Roll-ups
Roll every customer, channel, and scenario up into one clean view — top-line revenue and true VCM, side by side. See the whole portfolio at a glance, then drill into any single deal to see what's driving it.
You negotiate from knowing, not guessing.
When you can see VCM live, the whole dynamic changes. You walk into the retailer conversation knowing your floors, your levers, and your true margin at every price point. You stop discovering bad deals at quarter-end and start catching them on the call. You make decisions at the speed the business actually moves — backed by the one number that tells the truth.
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